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Jarod Thornton
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Jarod Thornton

Founder & Account Manager

Founder
Lexington, Kentucky
15+ Years Experience
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About Me

I Love Learning How Businesses Work

There's nothing more exciting to me than sitting down with a business owner and truly understanding what makes their operation tick. Every business has its own rhythm, its own challenges, and its own friction points — and I'm passionate about finding creative solutions to smooth those out.

I founded Adopt the Web in 2010 with a simple belief: technology should make your life easier, not harder. Over the past 15+ years, I've had the privilege of working with hundreds of businesses — from local shops to growing enterprises — helping them leverage the web to achieve their goals.

What sets me apart? I actually listen. I dig into the details. I ask the questions that uncover the real problems. And then I work with my talented team to build solutions that genuinely move the needle for your business.

What I Do

  • Web Design & Development
  • Business Process Analysis
  • Custom Software Solutions
  • Digital Strategy Consulting
  • API & System Integrations

Connect With Me

Off the Clock

When I'm Not Writing Code

You'll probably find me exploring the great outdoors

Kayaking 🚣

There's something meditative about being out on the water. Kentucky has some beautiful rivers and lakes, and I try to get out on my kayak as often as possible. It's the perfect way to disconnect from screens and clear my head.

Hiking 🥾

Whether it's a quick trail run at Raven Run or a longer adventure in the Red River Gorge, I love hitting the trails. Nothing beats the combination of fresh air, exercise, and discovering a stunning overlook.

"The best ideas often come when you step away from the keyboard. Some of my best problem-solving happens on the water or on a trail."

Client Feedback

What People Are Saying

"Within a few hours Jarod assessed the situation, got back to me with an explanation of what he thought was the cause of the problem and how to go forward. Quick, professional and a resolution."

— Mark S, Business Owner

"Jarod and his team guided me through the process with thorough knowledge and recommendations. I appreciate the help and the website looks great!"

— Josh Roark, Business Owner

Ready to Work Together?

Let's chat about your business challenges and explore how we can solve them. I'm always excited to learn about new projects and help businesses succeed online.

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